The Role of Consumer Behavior in Marketing Decisions Essay - 1

The Role of Consumer Behavior in Marketing Decisions - Essay Example Even though Starbucks has positioned itself as a high end coffee shop, it still depends on its consumers to uphold the image. ‘Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption’ (Perner, n.d). Thus for the purpose of this paper, consumer behavior will be studied through an interview with five selected people and the result of the interview will help generate an understanding of the current image and positioning of Starbucks among its buyers. Findings of the Interview Through the interview with the five people who had at some point of their lives bought Starbucks, it was found that Starbucks is a brand that many people aspire for. The interviewees for this report belong to the medium income group. Mostly people visit Starbucks on a weekly basis or even on a once biweekly basis. The consumers studied for this report where people who loved coffee and had it almost daily. Most of them have coffee machines at home or a local coffee shop where they go daily. Starbucks is not a daily option for these people since it is a premium brand where products are priced high as compared to the competition. In the time of recession, the price of the product plays a great factor in the buying decision. However, the people interviewed love Starbucks and wished they could go there more often. They visit Starbucks when they want to relax and have a good time. When asked to define the personality of Starbucks as a person, animal or tree; varied interesting responses were received that included a brown grizzly loving bear, a brownie, a warm lover and even Oprah Winfrey for her loving nature and bright smile. Even though the consumers loved the brand, most said that they would be apprehensive if the brand introduced a contrary product such as its own iPad or mobile phone. One of the customers however said, why not. He said that Starbucks has also been successful at developing new products and given its success in developing new products, it can also be successful in making iPads. According to him, if Google can launch the Andriod, Starbucks can also launch a totally different product. A few of the consumers said that if the product was related to food or coffee such as coffee soap, they would be willing to consider buying the product. Discussion The findings of the interview match with the current knowledge that has been gathered through reviewing literature available on Starbucks and by understanding it in light of the marketing theories available. Starbuck is one of the most preferred brands in terms of coffee because of the positioning of the brand. The consumers prefer the image of Starbucks as it sells the best coffee in the country according to the consumers. Along with the good taste of Starbucks’ products, the consumers love the customer service of the shop. They even compare the customer service to a warm lover who attracts people through the love it instills in the customers. One important thing that the consumer survey helped us to find was the impact of recession on the buying behavior of the consumer. Since recession has impacted everyone, people are more conscious of where they spend their

Hong Kong Education Essay Example for Free

Hong Kong Education Essay The pre-school education voucher scheme was launched by the government of Hong Kong Special Administrative Region in September 2007. The scheme was meant to introduce reforms in education in efforts to promote good early childhood education as the foundation for a child’s lifelong learning (Education Department, 2000). Based on this scheme, every parent who has a child aged between 3 and 6 years should be given a voucher worth $13,000 every year (HKU Faculty of Education, 2008). Out of the $13,000, $10,000 can be used by the parents to pay tuition fees in the kindergartens. The remaining $ 3000 should then be used for the professional development of the teachers in pre-school institutions. The pre-school education voucher should be used under certain conditions. These conditions are, that the voucher should not be used for generating profit, pre-school institutions such as kindergartens must make sure their accounts are open for inspection, the school must attain the set Education Bureau benchmarks within 5 years based on the pre-school quality of education, and tuition fees need to be under $24,000 for half day and $42,000 for full day programs per student, per annum. Due to the restrictions that accompany the pre-school education voucher scheme in Hong Kong, stakeholders in the education sector have shown concern for the impact of the imposed restrictions. This has resulted to a debate that has involved the government and the stakeholders. Since its introduction in the 2007/2008 years, the voucher scheme has been very important for parents with children attending kindergartens. The scheme has provided parents with direct fee subsidy and this has eased their financial burden. It is estimated that a total of 820 kindergartens which represents 85 per cent of the total number of kindergartens in Hong Kong have joined the scheme. In addition, 117,000 pupils are enjoying the benefits from the pre-school education voucher scheme fee subsidy. Since 1997, pre-school institutions in Hong Kong experienced reforms that considered internal effectiveness in schools to be important (Vickers, 2003). According to the Hong Kong government, the implementation of the voucher scheme is an indication of its commitment and support to pre-school education. In addition, the schemes are a positive response to the demands that have been made by the kindergarten principals and teachers. This has become possible through the financial support that the schemes provide for the professional development of the teachers and the principals. It is very important to note that the primary objective of the pre-school education voucher scheme in Hong Kong is to provide parents with direct fee subsidy. It is estimated that over 80 percent of the total number of kindergarten teachers have managed to obtain the Certificate of Early Childhood Education(C (ECE)). Some teachers have enrolled in the courses or have managed to obtain qualifications equivalent to (C (ECE)). To evaluate whether the voucher scheme has been successful in achieving its objectives, the Education Bureau (EDB) in Hong Kong continues to conduct Quality Review studies. By May 2009, the Education Bureau is estimated to have conducted survey on more than 320 kindergartens. The government of Hong Kong acknowledges that pre school teachers experience pressure at work and they need to develop in their profession. The scheme is considered to be one of the ways through which the teachers’ professional development can be promoted. Impact of the Pre-school education voucher scheme on teacher’s professional development Teachers at pre-school institutions have shown their full commitment and dedication to education in Hong Kong . One of the ways through which the pre-school education voucher scheme has impacted positively on the teacher’s professional development is by trying to reduce the workload of the teachers and the principals. Since one of the primary objectives of the scheme is to promote professional development of the teachers, the Education Bureau has continued to enhance communication between the school administration, teachers and other stakeholders in the sector (Andrew, 2008). This has resulted to efficient and continuous implementation of programs that are aimed at improving the teachers’ professional development. The quality review mechanism that has been adopted by the Education Bureau ensures that school self evaluation is done to encourage continuous improvement in education and the teachers professional development. Teachers have been concerned about the pressure at work that results from the quality review done by the Education Bureau as well as the work load at school. However, the quality reviews that are supported due to the implementation of the pre-school education voucher scheme have promoted professional collaboration between teachers. Pre-school education in Hong Kong has for a long time been provided by the private sector and non-profit making institutions. This demands that all pre-school institutions such as kindergartens to be well placed in a manner that the market forces are used to determine the teachers’ salaries at discretion. The launch of the pre-school voucher schemes has increased financial resources for the kindergartens and schools’ management activities (Hong Kong Special Administrative Region Government, 2007). In addition, these resources have been used to finance efforts that aim at providing a working environment that attracts and retains qualified and well performing teachers. The financial resources injected by the voucher scheme have also been very vital in facilitating the payment of good salaries to the teachers. These benefits have acted as a motivation for the teachers to improve their skills and abilities hence their professional development (The Education Bureau, 2009). The Hong Kong government has reaffirmed its commitment in promoting high quality education at the pre-school level by encouraging schools or kindergartens to provide the teachers with qualification allowances. Research studies that have been conducted to determine the impact of pre-school voucher schemes in Hong Kong show that over 52 per cent of parents, principals and teachers agree that the scheme is a fair policy that promotes excellence in early childhood education. The teachers satisfaction with the scheme has been due to the opportunities the schemes have offered to them to improve their professional skills. Teachers consider the voucher scheme to have a positive influence on the schools and their staff. By improving the quality of education offered at the kindergarten, it has become necessary for teachers qualifications to be improved. This has played an important role in the teachers’ professional development. A large number of parents with children in pre-school institutions assert that the schemes have promoted the qualifications of the teachers as well as the improvement made on the school facilities. The schemes have encouraged teachers to pursue higher education or to undertake more education courses. At the pre-school level, extra curricular activities are very critical for children development and learning (Sweeting, 1990). Teachers compliment learning in class by extra curriculum activities. By participating in the coordination and implementation of extra curricular programs in school, the teachers’ ability to lead and teach is improved. The voucher scheme has increased financial resources to be spent for the extra curricular activities in school. By being involved in the activities, the teachers’ professional ability to use the activities in educating the children is improved. By September 2008, about 30% of teachers at the pre-school level had enrolled and attained good qualifications after enrolling for (C (ECE)) courses which are recommended and supported by the Education Bureau. The pre-school principals who are also teachers have had an opportunity to pursue higher education . For example, about 61 per cent or a large number of principals have been enrolled to undertake the Bachelor of Education in Early Childhood Education (B Ed (ECE). A program to certify the qualification of the principals were put into place in January 2008 . By March 2009, about 300 principals who served in the pre-schools had taken a certification course. For continuous professional development in the teachers, many kindergartens have adopted teacher development subsidy (TDC) to offer the teachers’ school based training programs. The pre-school education voucher scheme provides support services that are offered to develop language skills, cognitive abilities and physical development in children. Teachers gain from this by being engaged in creating a good learning environment, proper children learning, portfolio planning as well as curriculum planning and organization. Being engaged in these activities has been vital in improving the professional skills of the teachers when it comes to planning for good learning at school (Bray and Koo, 2005). The Hong Kong Education Bureau participates in promoting the teachers professional development under the voucher scheme by commissioning a professional training course for their principals. By improving the principals’ leadership and management skills, the teachers are able to get good guidance and effective leadership that relate to the teacher’s work (Ranson, 2003). The principal training course is characterized by an offshore programme and provides an on-spot consultative visit to the principal who participates in the course. About 130 principals are estimated to join the training programme. The principals have given positive feedback about the benefits of the programmes. To support the implementation of the pre-school curriculum revised guide, the Education Bureau organizes professional development programmes which relate to school based curriculum knowledge, leadership, curriculum management and pedagogical knowledge in various areas of learning. This effort has promoted the professional development of the teachers through capacity building. Transparency in pre-school institutions has been promoted by the requirements set by the Education Bureau when it comes to the management of the financial resources . The resources provided by the scheme promote the smooth running of the schools, good remuneration for the teachers and provide a good learning environment. These have gone a long way to increase accountability of the principals and the teachers and this has motivated teachers to embrace good values that are important in professional development. Some of the questions that have been raised about pre-school voucher schemes in Hong Kong is whether the schemes can minimize the overall work pressure on the teachers and improve the staff ratio. The pre –school education voucher schemes have promoted professional upgrading for both the principals and the teachers. For those who serve at PEVs-NPM-KGs, a teacher development subsidy is provided in each voucher. The subsidy is utilized for teacher training and development courses. Furthermore, the teachers and the principals who serve in non PEVs-NMP-KGs can claim a reimbursement from the Education Bureau to cater for up to 50 percent of the fees for a degree or diploma course that has been approved in early childhood education. By the year 2011/2012, all teachers serving at pre-school level are expected to have obtained a certificate in Early Childhood Education (LegCo panel on education, 2009). This together with the demand by the scheme that all kindergarten principals who are appointed from 2009 to have a BEd (ECE) have encouraged teachers to pursue higher education. In addition, the requirement for principals to have a one year post qualification experience and a certification course has encouraged principals and teachers to get engaged in professional development activities and programs. All kindergartens under the scheme have put into place measures that ensure there is continuous professional development by providing school based training programmes under the teacher development subsidy program. Areas of school work that are covered include children’s’ development, learning and teaching, management and organization, and children and school culture support. The quality reviews carried out by the Education Bureau assists the teachers to invest their energy and time in professional development as a way of promoting sustainable school improvement. For example, local non-profit making schools starting 2012-2013 will be able to redeem the education voucher if they are able to meet the prescribed standards of the Quality Review framework (Education Department, 2007). The requirements specified in the Education ordinance (Cap 279) ensures that teachers’ professional development can occur when they meet the set educational standards. The first batch pf 130 Quality Review planned visits began in the 2007-2008 school year (Legislative Council of the Hong Kong Special Administrative Region Government, 2008b) and an increase in ratio of graduate teachers in 2008/2009 has raised the professional standards and status of the teachers. The Quality Review Framework promotes transparency and accountability in schools which promotes a culture that is good for professional development of teachers. The Hong Kong government is committed and dedicated to the improvements made in education and the professional development of teachers. The development and implementation of the Pre-school Education Voucher Scheme in Hong Kong is one of the ways through which the government has managed to improve the quality of education and to promote professional development in teachers and principals. High quality education at the pre-school level can be attributed to the pre-school education voucher scheme, classroom inspection and quality reviews in schools. In conclusion, the pre-school education voucher scheme has been promoted through the 2007/08 school year Training Activity, Teacher Development plan for 2008/09 school year, Four-year Teacher Development plan and the professional upgrading of Kindergarten principals and teachers.

The English contract Offer and Acceptance :: essays papers

The English contract Offer and Acceptance General principles There are three basic essentials to the creation of contract which will be recognised and enforced by the courts. These are: contractual intention, agreement and consideration. The Definition of Offer. This is an expression of willingness to contract made with the intention (actual or apparent) that it shall become binding on the offeror as soon as the person to whom it is addressed accepts it. An offer can be made to one person or a group of persons or to the world at large. The offeror is bound to fulfil the terms of his offer once it is accepted. The offer may be made in writing, by words or conduct. Unilateral – some offers are purely one sided, made without the offeror’s having any idea whether they will ever be taken up and accepted, and thereby be transformed into a contract. For example when an advertisement where a person is rewarding another one if he finds his pet (which was lost). In this case the person who is making such an offer is not sure whether this offer will be ever accepted. Bilateral – The majority of offers are Bilateral. While it is not always true, most people make an offer to one named offeree or a small group of parties. Most contracts are made with both parties present on a face-to-face basis. Invitation to treat An invitation to treat made by one party to another is not an offer. An invitation to treat is made at a preliminary stage in the making of an agreement, where one party seeks to ascertain whether the other would be willing to enter into a contract and, if so, upon what terms. To distinguish between an offer and an invitation to treat it is necessary to look at the intention of the person making it. It is not an offer unless it was made with the intention that it should be binding as soon as the person to whom it was addressed communicates hi assent. Some examples of invitations to treat are: Display of goods in shops ï‚ · Advertisement (which can be of bilateral transaction or unilateral contract) ï‚ · Ticket cases ï‚ · Auction sales ï‚ · Tenders ï‚ · Subject to contract Duration and termination of offer An offer continues in existence, capable of acceptance until it is brought to an end. It occurs in six ways ï‚ · Revocation ï‚ · Rejection by the offeree ï‚ · Lapse of time ï‚ · Occurrence of a terminating conditions

Role of Youth

[pic] Prepared by: Jennifer Corriero Date of Release:January 2004 Lead Organization: TakingITGlobal Special Thanks: Advisors: Professor David Wheeler, PhD Joseph Amati, Masters Student Ellen Ratchye, Research Analyst, Fallon; Shelley Smith and Robert Bernard, DCODE Technology Support: Martin Kuplens-Ewart Data analysis and research support: Jacob Bleakley, Noor Alibhai, Hugh Switzer Final Edit: Huss Banai and Michael FurdykTable of Contents: |1 |Executive Summary |3 | | | | | |2 |Introduction |5 | | | | | |2. 1 |Demographic Force |5 | |2. |Democracy on the Rise |5 | |2. 3 |Culture of Leadership |6 | |2. 4 |A Shift in Power Dynamics |7 | |2. 5 |TakingITGlobal Online Community and Vision |8 | |2. |Youth as Key Stakeholders |9 | |2. 7 |Youth as Engaged Citizens |10 | |2. 8 |From Student to Teacher |10 | |2. 9 |Young Employees as a Source of Innovation |11 | |2. 10 |The Interactive Consumer |12 | |2. 1 |The Need for a Holistic Perspective on Youth |13 | | | | | |3 |Role of Youth S urvey: Key Objectives |14 | | | | | |4 |Role of Youth Survey: Methodology |15 | | | | | |4. |Promotion of Survey |16 | |4. 2 |Analysis of Survey Results |17 | |4. |Demographic Profile of Respondents |20 | | | | | |5 |Defining Youth |22 | | | | | |6 |Perceptions and Attitudes Towards Youth |26 | | | | | |7 |Issues of Importance to Youth |29 | | | | | |8 |Participation in Decision-Making |31 | | | | | |9 |Factors Influencing the Changing Roles of the Youth |34 | | | | | |10 |Youth as Agents of Change |37 | | | | | |11 |Conclusion |40 | | | | | |12 |General References |42 | 1. Executive SummaryThis report is the outcome of a larger process, building on months of reading and research of secondary materials, years of personal experiences meeting with and understanding the issues and perspectives of young people around the world. This research seeks to demonstrate that globally, young people today have more power and potential to create change than any previous generation of y outh. It seeks to discover the ways in which young people define themselves, how they are perceived by society, how they are best engaged in decision-making, and the role of technology in facilitating the shifting role of youth. This report is based on a survey designed by Jennifer Corriero, based on five prevalent categories: Defining Youth, Perceptions and Attitudes towards Youth, Youth Participation in Decision-Making, The Role of Technology, and Youth as Change Agents.Conducted in partnership with an international NGO, TakingITGlobal (TIG), the electronic survey was promoted and filled out by over 1,400 respondents, after which qualitative and quantitative questions were separated, organized, grouped, and analyzed, with the assistance of a number of individuals. Finally, this report was created to communicate the values and trends underlying the statistics and statements of respondents from around the world. The question of how youth is defined resulted in an interesting array o f suggestions. Age led with over half of the responses, followed by suggestions that youth represents personality characteristics or outlooks on life. A young female in India suggests that youth are those who are vivacious, full of energy† – people who â€Å"want to make a mark in life†. The idea of youth being a life stage between dependant and independent was another major grouping of responses, suggesting that youth are â€Å"starting to enjoy freedom for the first time†, according to a young man from Zimbabwe. As the perceptions and attitudes towards youth were investigated, it was discovered that the majority of youth (62. 3%) have a lot of reasons for hope for the future. In regions such as Africa, Asia, and the Middle East, a stronger sense of optimism could perhaps be attributed to the need for a positive outlook to survive in many of the developing countries in those regions.Consumer culture was consistently felt around the world to have too much influence of today’s youth, according to 76% of respondents. Education was seen as meaningful and important by 89% of survey participants, with 62. 2% feeling that youth are not equipped with the skills they require for jobs. Education, employment, friends, music and various social issues were stated as the top areas of concern and interest of youth within their communities. Sustainability only made it into the top 10 in Africa and Asia, suggesting that the rest of the world has yet to make sustainable living a priority, or even something that people are aware and confronted with as an important issue.Employment was in the top 3 in every region, and was first in South America, with many young people expressing concerns about ensuring that they have the necessary skills and experiences to be employed in their field of interest at a sustainable wage. As youth participation in decision-making was explored, it was discovered that the highest area of youth participation takes plac e within local non-governmental organizations (NGOs), with national NGOs close behind. Youth were least involved with national governments, which in most countries have yet to engage in meaningful strategies to encourage or facilitate youth participation, evidenced by the low voter turnout rates amongst youth, especially in North America.As Jesse Ventura, governor of Minnesota put it once on CNN â€Å"Youth don’t vote because they say politicians don’t care about their issues. Politicians don’t care about their issues because youth don’t vote! † It appears that NGOs have the best relationships with youth and thus are best positioned to meaningfully engage youth in various political processes. Respondents were very positive about the role of technology in transforming the role of youth in society and organizations. The majority see technology as an enabler for information to be shared and meaningful communication to be had. A variety of concerns wer e also brought up such as the digital divide, and how technology helps those who have access to it.Many examples were highlighted discussing the various ways that young people have made a meaningful impact in their communities and how they would change or improve the world, their countries and the role of youth in their communities. Overall, the sample of youth in this survey uncovered an optimistic, forward-looking generation encompassing young of age and youth-minded individuals. They are comfortable with and enabled by technological progress and change, interested in engaging in local and global decision-making, and they are already having significant impacts in their communities, countries, regions, and around the world. They want to be educated, they recognize gaps in their skills, and in many cases they can clearly identify the needs of not just themselves but of their peers.The sample was respectful of the wisdom of the elders that have led them to where they are, but also re ady and willing for the challenges that await them as they mature and discover the complexities of our global ecosystem. 2. Introduction Young people growing up today have far more power and potential to create change than any previous generation of youth growing up. Much of this shift is a direct result of the information revolution and access to opportunities that have been provided to people of all ages, especially to those growing up in the information age. This report will discuss prevalent demographic and political trends, the nature of youth in today’s global information society, and will provide reflections on the changing roles and responsibilities of youth in this new setting.A discussion concerning youth as stakeholders will look at how traditional perceptions of the role of youth as passive citizens, students, employees, and consumers are actively challenged and questioned today. An empirical narrative providing background on my experiences most relevant to this t rend, moreover, will be shared to provide personal context to this research. Lastly, the results and key findings from a survey conducted on the Role of Youth will be shared. 2. 1 Demographic Force Young people are also an ever-growing demographic force. According to UNFPA (United Nations Population Fund), there are more than one billion people between the ages of 15 and 24 on the planet. [i] In the developing world, where 80 percent of young people can be found, youth comprise up to 70 percent of some nations’ populations. ii] In the United States of America, the baby boom generations of the 1940s 1950s made possible the subsequent echo boom (those born between 1977 and 1997), of which today’s young people are a substantial part – 80+ million strong[iii]. 2. 2 Democracy on the Rise The transformation of many authoritarian states to democracies (as shown in figure 1 below) has further improved and provided the essential conditions and environment for young peopl e to explore their interests, express themselves, take action on issues they care about, and access information. [pic][iv] As a result of the Internet, population growth, and rise of democratic societies, a new paradigm in the role of young people is beginning to emerge, resulting in the recognition of youth as citizens, students, employees and consumers.As many as 620 million people have access to the World Wide Web and related information and communications technologies (ICTs) worldwide, with the majority of Internet users based in the non-English-speaking countries. [v] English comprises 36. 5 percent (230. 6 million) of the world online population language, while the non-English-speaking world represents 63. 9 percent (403. 5 million). [vi] According to 2000 statistics from Forrester Research, 56 percent of 16-22 year-olds are online in the United States. They spend an average of 9 hours online, 38 percent more than the average wired adult and are involved in a wider variety of online activities compared to adults – 20 percent more. vii] The same survey found the majority of Internet users in the United States to be in the 18-49 age-group (63 percent), with only 37 percent of users in the 50+ age-group. [viii] 2. 3 Culture of Leadership The culture of leadership for much of the twentieth century was influenced, and modeled after, centralized structures of governance and rigid forms of authority. The onset of the Industrial Revolution unleashed a series of uncontested norms and universally-accepted orthodoxies that associated centralized management systems and constant decision-making with effective leadership. The social consequences of mass production and centralized management of many industries reduced the traditional family into solitary unit of production.As observed by one of the foremost theorists of management theory, Peter F. Drucker, the massive standardization of production methods and operating procedures (‘machine bureaucracy†™) also served to loosen the some conventional familial characteristics, ultimately culminating into the â€Å"crisis of the family†: On the farm and in the artisan's workshop husband, wife, and children worked together. The factory, almost for the first time in history, took worker and work out of the home and moved them into the workplace, leaving family members behind — whether spouses of adult factory workers or, especially in the early stages, parents of child factory workers. [ix]This centralized view of management in latter half of the past century, however, gradually conceded to more diffused and informal structures of governance; as more theorists and practitioners arrived at the common conclusion that â€Å"the better a business firm [organization] is organized, the more naturally decision rights gravitate to the spot where the best information is available about the specific decision that has to be made. †[x] The emergence, and mainstream influence of, the Internet in the past decade, moreover, has had a profound impact on the way a given society manages its daily affairs – socially, politically, and economically – bringing with it new, and never-before-heard-of industries, such as biotechnology and IT telecommunications.Whereas we may make the case that the rigid structures of the industrial age had a number of indirect negative impacts on families as a result of its emphasis on standardization and mass production, many believe that the information age, with its focus on integration and wide-scale distribution of information, has served the family by highlighting the importance of local communities and inter-cultural communication. [xi] Under the centralized form of governance, and prior to the Information Revolution, those with the most power and experience effectively possessed a monopoly over access to sources of information, and, therefore, tended to act as leaders within their communities. The â€Å"decisi on rights† of the younger and more inexperienced people were virtually non-existent and often viewed as being connected to those of women and the less advantaged in the society.In many ways, this paradigm still persists today in the sense that young people are seen by many as having passive roles in society, such as the student who is there to learn rather than teach, the young employee who needs to do what he/she is told rather than provide a source of creative and innovative input, the consumer who is viewed as a target to influence rather than to truly support, the child who needs to learn how to ‘grow up’, and the citizen who is disengaged because he/she either cannot vote or is part of a population whose voice matters little. In addition, because young people (defined as those between the ages of 13-30) are at the frontlines of change from being dependent on older generations to being independent, they have been especially vulnerable to external influences an d often lack a sense of empowerment because they suffer from the lack of essential resources, and limited involvement in decision-making. 2. 4 A Shift in Power DynamicsThe emergence of the Internet and other ICTs (Information & Communication Technologies) has been a catalyst for change, especially within the context of shifting traditional power dynamics. Increasingly, leadership is based on effective networks of collaboration and knowledge-sharing. Transforming leadership strategies from what they were during much of the past century has, to state it mildly, a challenge for most organizations and companies. More inclusive methods of governance, be it in the corporate world or the bureaucracy of the state, have been implemented in order to encourage, or project the image of, socially responsible behaviour. [xii] This transition, however, has almost been a foreign concept to youth growing up in the digital age.The advent of the Internet offered an opportunity to young people – most of whom are much well-versed in using computers and digital devices than their parents’ generation – to develop new virtual interests, relatively unknown and foreign to previous generations. This new medium no longer involved complex and rigid forms of management and communication that were associated with previous power-centric models of governance. The diffusion of the hierarchies and power structures also meant the decentralization of information and the formation of simple, and easily-managed, networks of people, accessible at the click of the mouse worldwide. In this new environment, sources of influence do not simply come from the top, but are inspired or affected by the views, ideas and perspectives of many stakeholders who are affected by the decisions being made.Governments and other formal decision-making bodies have been challenged to hold higher levels of transparency and accountability in order to gain institutional trust. Companies are increasingly interested in what their employees, customers and general public think about their business practices and increasingly aspire to become more socially responsible in order to address the needs and concerns of their stakeholders. [xiii] Instantaneous access to information and online resources has enabled the ‘common person’ make a contribution to organizations and society at large, while being able to demand a greater level of participation and involvement in decision-making.More than ever, young people growing up with technology have the opportunity to empower themselves using their unprecedented access to real-time information and knowledge sources that can be attained through ever-expanding social networks, new alliances, businesses, protests and advocacy campaigns, and websites expressing divergent views and perspectives. 2. 5 TakingITGlobal Online Community and Vision The TakingITGlobal. org Online Community provides: †¢ A pathway to support local action †¢ A platform for the voices of young people to be heard †¢ A framework for understand global challenges and issues †¢ A connection to resources and opportunities †¢ A network of interesting, dynamic and diverse young people †¢ A virtual space to showcase cross-cultural perspectives and expressions.In addition to engaging members of the online community, TakingITGlobal supports the needs of youth-led initiatives, educators and international organizations through its thematic, educational and organizational engagement strategies. TakingITGlobal’s 2010 Vision includes the following: †¢ To realize the potential of at least 5 million young people as leaders for the benefit of their local and global communities. †¢ To bridge the ‘continuity gap' enhancing the effectiveness of youth action by connecting all major youth activities, events, programs and initiatives in a global network. †¢ To mainstream recognition that young people are key stake holders in all national and international policy making. †¢ To produce the world’s most comprehensive and powerful knowledge resource – pushing the boundaries of online community and technology as a tool for social empowerment. To instigate significant evolution in the present concepts of school-education by increasing global connection, meaningful use of ICT’s (information, communication technologies) and inspiring student engagement. †¢ To demonstrate innovation, excellence, creativity and professionalism in the management of a new style of international organization that is entrepreneurial, technology-enhanced, and youth-driven. 2. 6 Youth Are Becoming More Engaged as Key Stakeholders When key stakeholders are brought together to share a vision for the future, it is critical to recognize that although most young people are unable to formally represent a business, government or non-profit institution as a key stakeholder, they do have the largest sta ke in the future and can often help to revive and refresh various perspectives being shared. Youth participation often requires changes in the way adults perceive and deal with adolescents, since the rights of young people and their capacities to make decisions for themselves are often unrecognized and undervalued. †[xiv] Increasingly, institutions are recognizing the importance of bringing the voices of young people to the forefront. On a global level, there are numerous summits that have brought together various leaders and decision-makers and have included young people as a key stakeholder or ‘major group’. For example, as a participant at the World Summit on Sustainable Development (WSSD) held in Johannesburg, South Africa, I was part of what the United Nations considers to be a ‘Major Group’ within the overall process of the summit along with women, indigenous people, farmers, business etc.According to Agenda 21, involving each of the major group s in the decision-making process was recognized as being a â€Å"fundamental prerequisite for the achievement of sustainable development†[xv] The Report of the World Summit on Sustainable Development states that the process is inclusive of youth: 34. We are in agreement that this must be an inclusive process, involving all the major groups and Governments that participated in the historic Johannesburg 170. Promote and support youth participation in programmes and activities relating to sustainable development through, for example, supporting local youth councils or their equivalent, and by encouraging their establishment where they do not By promoting, supporting and involving youth as a major group, a statement is made about the importance of recognizing youth as key stakeholders.At the recent World Summit on the Information Society Preparatory Meetings which have been held in Geneva, Switzerland, the Youth Caucus is one of the strongest and most active groups, participating in the process alongside government, industry and other NGO groupings. 2. 7 Youth as Engaged Citizens On a national level, one of the basic conditions of a healthy democracy is having a population that votes. However, those under 18 are unable to participate – and not effectively inspired to vote once they’re able to, which has been leading to a large decline in youth voter turnout. In the US, only 60% of eligible voters under 25 have registered, and only 24% of those eligible to vote and over 20 say they â€Å"always vote† during elections. At the same time, many young people are civically engaged in many other ways – 40% of U. S. outh 14-24 have volunteered, 38% have participated in a boycott, and 44% have done some type of fundraising for charity, all within the last year. [xvi] There is a need to increase awareness and trust in political process, while also validating and supporting other forms of civic participation. There are a growing number of re gional, national, and local youth councils and networks sprouting up due to interest, support, and demand. Increasingly, different youth councils are strengthening their efforts through forging more partnerships and raising their profile. An example of this is the European Youth Forum, ‘a platform organization, it is the representative body for its members towards the institutions and partners active in the youth field.The 89 member organizations of the European Youth Forum represent a wide range of interests: student organizations, political organizations, organizations concerned with environmental protection, minorities, young rural organizations, conscripts organizations and many more. The European Youth Forum has member organizations including both national youth organizations and international youth organizations, drawn from throughout the European continent. The highest decision-making body is the General Assembly, which elects a Bureau made up of volunteers every two ye ars. The Bureau meets monthly to assess political priorities, implement its work plan and advises the Secretariat in its work. ’[xvii] Increasingly, youth councils are being formed and strengthened in order to provide opportunities for young people to have a stronger voice. 2. 8 From Student to TeacherDue to the rapid revolution in Information and Communication Technologies over the last decade, young people growing up as these technologies evolved have become innately comfortable using them, and have become neighborhood authorities on computer technologies. As the education system began to introduce computers in the classroom, young people were often frustrated as they were forced to re-learn skills they already had developed, such as BASIC programming and keyboarding. Over time, students’ expertise with technology has become accepted by teachers, and a variety of programs, such as Generation YES, have been developed to harness the skills and enthusiasm of students fo r technology to assist teachers in more meaningfully integrating it into the classroom. Young people are also learning from a wide variety of sources, and are increasingly deriving knowledge from their peers and non-school sources.As Don Tapscott cites in his 1998 book â€Å"Growing Up Digital†, many young people growing up in the late 80’s and early 90’s have learned basic skills from educational software like â€Å"Reader Rabbit† and video games. Thanks to online communication tools like ICQ, students are able to collaborate in real-time with their friends and peers across town or across the ocean, and share knowledge and ideas with each other. All told, this amounts to quite a challenge for the average teacher to cope with – a variety of students all with varying levels of technology access and external influences – as early as junior kindergarten! Of course, to meet the needs of these wired students as they progressed through the school system, Universities began to experiment with online course delivery and some now offer complete degree programs using a combination of ICTs.The role of a teacher has also evolved in these situations to more of a mentor and coach as needed, versus needing to hand-hold students through courses, enabling them to provide maximum value in supporting the course content versus needing to focus on content delivery. This generation of youth also enjoys sharing opinions – and teachers can’t escape! Websites like RateYourTeacher. com and RateMyProfessor. com showcase the ratings of teachers by thousands of students, opening up the previously untouchable teacher relationship to transparent feedback and criticism by ‘consumer’ students. 2. 9 Young Employees as a Source of Innovation There are a variety of implications for human resource departments in companies and organizations as they begin to hire and integrate new talent into their workforce.Because there is a lar ge population of youth who are entering the workforce and who carry a range of unique skills and perspectives (especially technology-related), the existing strategies that attempt to attract, retain and develop the next generation of talent need to adapt to a different set of needs, expectations and opportunities. Young employees, especially those doing internships, can provide an incredible source of innovation, entrepreneurial spirit and creative potential. In an organization where having many years of experience is valued, young people can be an overlooked, untapped resource. In the context of trying to solve problems in new ways, it is important to engage those who have not yet been institutionalized and are unfamiliar with the way that things have always been done.It is critical for organizations to develop new strategies that can allow them to more meaningfully involve young people in both problem-solving and decision-making processes, in order to respond to the complex and ev olving organizational challenges being faced. As it was mentioned above, the onset of the Information Revolution, coupled with the period of massive decentralization across-industries, had a profound impact on the way young people identify with the work environment. In the knowledge-based industries, rigid and strict structures of the past are largely associated with inefficiency, and are largely thought of as counterproductive to personal development.Having grown up with this mindset, young peoples’ perceptions toward decision-making and effective problem-solving are mainly derived from their experiences in the digital world, where interaction and inclusion of perspectives are essential, if not required, for achieving common goals. Therefore, in dealing with this new technologically-empowered demographic, new knowledge-based industries will have to reinvent many of the old approaches toward this new generation. This, in fact, means that they (industries) would have to appeal to their knowledge-workers â€Å"by satisfying their values, and by giving them social recognition and social power† which they have grown accustomed to. [xviii] 2. 10 The Interactive ConsumerDue to the nature of the Internet as a medium which allows for and is based upon networks and interactions, young consumers have the opportunity to be creators of media and content rather than simply consume what is produced for them. â€Å"Broadcast technology, like television, is hierarchical. It depends upon a top-down distribution system. Someone somewhere decides what will be broadcast and our role is limited to what we choose or do not choose to watch. There is no direct feedback from the viewer to the broadcaster†¦The internet depends upon a distributed, or shared, delivery system rather than a hierarchical one. The distributed, or shared, power is at the heart of the culture of interaction. [xix]† (p79)Due to the nature of the medium that young people are enabled by, they are able to demand a greater level of information, interactivity and involvement when it comes to products, services and the overall customer experience. Shopping comparison websites such as MySimon. com and BuyBuddy. com allow for intelligent and informed purchasing decisions to be made based on product-reviews and price comparisons. As a result, consumers are more empowered and can make more informed purchasing decisions. The Internet has provided other opportunities for consumers to be empowered by providing a vehicle for complaints to be expressed to large numbers of people. An example of this includes websites that are developed to discuss how a particular company ‘sucks’. Many URL’s have been purchased that say CompanyNameSucks. om and provide an avenue for disgruntled customers to share their complaints and concerns. Over half (55%) of survey respondents report boycotting a company or product at some point in their life, with 38 percent saying they h ave used their stick as a consumer in the past 12 months. And boycotting — buying a product or service because they like the social or political values of the company which produces it — is only slightly less prevalent. Just under half (45%) report having done so at some point in their life, while 35 percent have used the consumer carrot in the past 12 months. [xx] Bad experiences for unhappy customers can quickly become devastating experiences for a company’s image.This demonstrates that consumers have the opportunity to become more engaged and influential through the opportunities for interaction that the Internet provides. Because 85% of teens in Canada have Internet access and are online for over 9 hours per week[xxi], young people are especially in a position to become empowered consumers, as they frequently and simultaneously combine the process of learning, working, and play/entertainment, allowing them to constantly observe and share opinions and best pr actices. 2. 11 The Need for a Holistic Perspective on Youth as Stakeholders While looking through various reports, studies, books and other secondary sources – all of which offer a variety of insights related to the interests, needs and experiences of young people, a clear research gap became evident.Much of the research that exists on young people does not involve a global perspective, and often focuses on youth in the context of consumers in order to support business decisions, or youth who are ‘at risk’ and are a segment of the population vulnerable to a variety of social problems. Rarely are youth examined in the context of having the potential to be agents of change, problem-solvers, or leaders of the information society. In addition, major studies do not involve youth in the process of survey design, which can affect the potential bias of the research. In trying to examine if and how the role of young people has changed as a result of technology, the need f or a unique study involving youth leaders and influencers from around the world who have access to technology became clear. 3. Role of Youth Survey: ObjectivesIn order to gain a deeper understanding of how the role of young people is currently perceived and how it has changed over the last 100 years, a survey was designed to explore the following: Defining Youth ? How is ‘youth’ defined? Are notions of ‘youth’ associated with positive or negative connotations? What are key differences between the perceptions of youth vs. perceptions of adults? Perceptions and Attitudes Towards Youth ? Is this generation of youth perceived to be enabled and engaged or disadvantaged and disengaged? Are they optimistic or pessimistic about the future? What other perceptions and attitudes towards youth exist and are there regional differences? Participation in Decision-Making ? How important is it for young people to be involved in decision-making?What is the current perceived level of youth participation in decision-making on local, national and global levels? The Role of Technology ? Has technology played a role in transforming the role of youth in society at large and within different organizations and institutions? What impact has technology had in transforming the role of youth? Youth As Change Agents ? Are there interesting examples of young people having a meaningful impact in their communities? If so, what factors appear to enable this to take place? What are the hopes and ideals held by today’s generation of youth leaders? What recommendations can be offered in terms of the conditions that must exist for youth to become leaders? 4. Role of Youth Survey: MethodologyThe following is an Overview of the Survey Questions: Demographic Information: for people to fill out their gender, date of birth, city, country, educational background, employment status, volunteer status and Internet usage. Defining Youth: open-ended questions about what images and phrases come to mind when they hear the word ‘youth’ and ‘adult’ and a question asking how youth is defined. Key Issues and Interests: participants were asked to identify the key issues and interests of youth in their community. They had to select from drop-down lists and rank the top 3 in order of priority. Words included: Arts, Business/Entrepreneurship, Community, Education, Employment,Environment, Friends, Fundraising, Globalization, Health, HIV and AIDS, Human Rights, Leadership, Media, Music, Peace, Political Action, Religion, Romance, Sports, Sustainable Development, Technology, Travel, Volunteering, War. Attitudinal Characteristics: respondents were asked to rate 14 statements related to whether or not people agreed or disagreed with statements about youth on a scale of 1-5. Statements explored whether or not youth are perceived to be motivated, connected to opportunities, knowledgeable, inspired, informed, skilled, interested in being involved , focused, influenced by consumer culture, supported or lacking support from adults, optimistic or pessimistic.Additional questions about education and age were asked. Role of Youth – Today: participants were asked to give their opinion on the role of youth in their community. They had to select from drop-down lists and rank the top 3 in order of priority. Words included: Students, Workers, Members, Mentors, Trend-Setters, Activists, Citizens, Victims, Leaders, Criminals, Technologists, Volunteers, Artists, Role Models, Soldiers, Children, Innovators, Peace-keepers, Consumers, Trouble-makers, Employees, Entrepreneurs Participation in Decision-Making: a question about the importance of being able to participate in decision-king was asked (on a scale of 1-5).The second part of this question asked how involved young people are in decision-making on local, national and global levels for Business, Government and Non-Profit Organizations. Meaningful Impact: participants were asked to identify an example of how a youth within their community was effective at having a meaningful impact. Role of Youth – Historically: respondents were asked to identify whether or not the role of youth has changed over the past 100 years, and if so, has it been positive or negative. The response was based on a scale of 1-5. They then explained their response. Impact of Technology: respondents were asked to identify whether or not technology impacted youth in their community, and if so, if the impact has been positive or negative.They were given a scale of 1-5 and were then asked to explain their answer. Creating Change: A series of open-ended questions were asked about how survey respondents would create change in the world, their country, and the role of youth in their community, along with what conditions need to exist for youth to become leaders 4. 1 Promotion of Survey On December 23, 2002, the survey was sent out to over 15,000 people from over 190 countries. There wer e a variety of ways in which the survey was promoted. An automated, personalized e-mail was sent out to all members of the TakingITGlobal online community (which included over 13,000 people from over 190 countries at the time).The e-mail explained that as a ‘valued member of TakingITGlobal’, they were invited to participate in an ‘online survey to help determine their view on the role of youth in society’. The e-mail stated that it would take approximately 10 minutes to complete and that all of the information shared would be kept confidential and anonymous (meaning that their name would not be used without their permission). Although the survey was completely voluntary, an incentive for participating included having their name entered into a draw to win TIG t-shirts and mouse pads. In addition, each survey respondent would receive a free electronic copy of the final results once compiled.All survey participants were given until January 21st 2003 (approxima tely 4 weeks) to fill out the survey. In order to avoid an overwhelming amount of replies to the e-mail, the letter was signed from TakingITGlobal’s Research Team as opposed to coming from a specific individual. A modified version of the e-mail invitation to participate in the Role of Youth Survey was created and sent out to all of the organizations listed in the TakingITGlobal organizations database (over 1,000), along with youth mailing lists for various organizations and youth caucuses, and other personal networks. People were invited to pass the information along and invite others to participate in the survey.In order to maintain high levels of integrity, survey participants did not need to become a member of TakingITGlobal in order to fill out the survey, and did not need to fill out their name. If they were interested in receiving a copy of the final results, they were invited to provide their e-mail address. It is important to note that due to the nature of how the sur vey was promoted, all survey respondents have access to the Internet and are connected to existing networks that attract youth who are engaged. Thus, there exists some bias in the sample of survey respondents. In addition, there was no age restriction in order to participate which means that people of all ages were invited to fill out the survey, which was done for the purposes of comparison between different age groups.The views, opinions and perspectives that have emerged as a result of the survey findings are not a representation of international youth in its entirety, but rather, a reflection from a targeted sample of engaged youth who have some access to the Internet and are able to read and write English. With this in mind, based on the goals and objectives of this study, it is an appropriate audience to survey as the focus is on trying to better understand the views and perspectives of youth who have access to technology. If there were greater resources available for this stu dy, an offline component would exist and the survey would also be made available in multiple languages. This may be something to consider as a follow-up opportunity in the future.Once the survey responses were sent in through the online survey application, Martin Kuplens-Ewart exported the compiled responses into various files for analysis. The quantitative responses were sent in SPSS format for graphs and frequency tables to be generated. The extensive qualitative responses were formatted and printed in charts and tables. 4. 2 Analysis of Survey Results The process of analyzing the survey data was far more extensive, complex, lengthy and overwhelming than what was initially expected. A variety of people were involved as part of the research team in order to assist in the initial process of compiling, reviewing and making sense of various sections of the survey.A special thanks goes to Noor Alibhai, Jacob Bleakley, Hugh Switzer and Huss Banai who were all part of the research team a t TakingITGlobal. Much of their involvement was in the initial phase of reviewing the thousands of responses which were given for the various qualitative questions. They helped sort responses into various categories and tallied up similar responses in order to generate graphs which provide a glimpse at the nature of the responses. Once initial pie charts were generated, the results were discussed as a team and I was able to continue further analysis. The following is an overall break-down of the data analysis process: ? Phase 1 – PowerPoint Presentation Including Initial GraphsThe program used to analyze the quantitative survey results was the SPSS Educational Version. After an initial tutorial session with Joseph Amati who has a lot of experience in working with SPSS, a 44 page PowerPoint presentation was put together with support from Noor, which included graphs for each of the survey questions. The deck of slides was presented to advisors for feedback. The key learning was that all the labels which included N/A or 0 as the description needed to either be removed or modified. In most cases, the information provided by this column was one that reduced the quality and overall effectiveness of the graphs. This decision meant that all the graphs needed to be regenerated.Various other lessons were learned including analysis of frequency tables. ? Phase 2 – Regional and Age Break-Down of Graphs After a great deal of experimentation and technical support from Martin at TIG, appropriate labels were modified and new forms of categorization was implemented within the survey file to allow the data to be sorted by region and age. Graphs were regenerated for each of the questions in order to include the appropriate break-down. All of the new graphs compiled were put together in a Final Results word document. Since Microsoft Word and SPSS are not entirely compatible, a lot of time was wasted in regenerating and reformatting new graphs for the final results d ocument.In addition, certain graphs involved greater levels of complexity. Those questions which asked survey respondents to rank words on order of priority involved three sets of data which had to be added up in Excel prior to being able to generate the graph. Appropriate steps were taken to generate these graphs for global and regional responses. ? Phase 3 – Qualitative Results Initial Categorization of Responses ? In total, the survey involved over 10 open-ended qualitative questions which each had their set of over 1,000 responses per question. The overwhelming amount of data collected through these questions involved extensive hours of interpretation and results compilation.The first phase of this process involved a team of researchers from TakingITGlobal tackling a specific question and developing different categories for the responses based on frequent responses. The categories established are quite subjective and as different people were involved in the process, certa in categories were modified. Initially, a larger ‘other or inapplicable’ section existed for the various categories. A second review of questions involved breaking-down the ‘other’ responses into further sub-categories in attempt to further identify key patterns and occurrences. In addition to categorizing responses and generating pie graphs in Excel to reflect the overall responses, a series of summaries were created for each of the qualitative questions.Each summary included a description of the category identified and a general overview of the responses that were placed in the category. Beneath the description included a few selected quotes which offered a general idea of the types of responses included within the identified category. A variety of challenges were encountered throughout this process, including the fact that many responses could have easily been placed in multiple categories. To adequately deal with this challenge, in the final tally, they were often placed in both categories and the total number increased. In the final graphs, the ‘other’ category has been removed from the pie chart in order to leave room for smaller categories which emerged from the initial other category.Rather than view the final pie charts as conclusive or statistically accurate, it is important to see them from the perspective of general categories of responses from highest to lowest frequency. ? Phase 4 – Advice, Suggestions and Feedback from Advisors The compiled graphs for quantitative results and qualitative survey results summary pages became the first version of the Final Results document which was 60 pages. This document was then shared with a variety of advisors including Robert Bernard and Shelly Smith from DCODE, a strategy and market research firm based in Toronto. A variety of suggestions and recommendation were provided by D*CODE in order to strengthen the overall impact of the survey results. Many lessons were learned through the feedback shared.Some of the advice was integrated; however after then speaking to my academic advisor, I was able to distinguish which changes were most appropriate to make for the purposes of my final report. One of the suggestions made included grouping the age categories differently in order to have fewer categories. The suggested age groupings include 14-19, 20-24, 25-30 and 31+. This proposed grouping addresses a few issues. Since there is a very small sample under the age of 14, it eliminates their responses from the results. Since youth is defined as up to the age of 31 and there are a smaller number of respondents over the age of 31, it helps to create one category of ‘adult’ or the purposes of comparison. This change was not made due to time constraints and in order to avoid over-simplifying the results. Another suggestion included removing the ‘neutral’ responses from graphs and clumping the ‘somewhat’ and ‘v ery’ categories together. Although this would have helped to provide clearer contrast between how the responses were weighted, it would have also reduced opportunities of noticing situations where many people were ‘neutral’, which is an observation in itself. In reviewing the charts which identify the top issues and concerns of youth, D*CODE suggested that it would be helpful to have them listed from the highest to lowest priority.Additional tables were created which identify the top 10 issues in each region in order of highest to lowest. In addition, percentages were added on existing bar graphs. Another major distinction was made between what was necessary to include in the results compared to the discussion about the results. The results of the survey are presented in the order that the questions were asked. Each graph includes a brief description. The discussion of the results is categorized in a way that makes the most overall sense, especially in terms of t he flow. In addition, only the most interesting patterns, trends and observations are highlighted in the discussion about the results. ? Phase 5 – In-Depth Reflection and Analysis of Qualitative ResponsesThe amount of qualitative responses meant that several ‘passes’ at reviewing the data were necessary. Members of the research team who were initially involved with analyzing particular questions were involved in a discussion about the results and each had an opportunity to present their findings to one another in front of an audience of other TakingITGlobal staff members. As a group, general patterns and trends were discussed and further areas of exploration were identified. After that, I spent quite some time re-reading and reviewing all of the raw qualitative results along with survey summaries. I tried to extract patterns and conclusions from the categories f responses, to better explain the impact of the data. A variety of new charts and summaries were develo ped for questions based on an additional review through the various responses to qualitative questions. These were then shared with a few other groups of people for feedback. ? Phase 6 – Written Descriptions for All Graphs Presented in Final Results After evaluating the many graphs included in the report, I looked through the data in greater detail and produced written descriptions to accompany the graphs, both to provide additional information and insight, but also to help the reader more quickly discover the wealth of data each chart had to communicate.Throughout this process, certain graphs were regenerated in order to further improve the quality of labels, the ability to view responses from both age and regional break-downs, and to include percentages where appropriate on selected graphs. ? Phase 7 – Review Final Results for Key Findings ? With the final compilation of updated graphs, descriptions and survey response summaries, a comprehensive overview of the Final Results document took place. With the editing assistance of Hussein Banai and Michael Furdyk, this final report was created. 4. 3 Demographic Profile of Survey Respondents Region: The Role of Youth Survey involved a total sample of 1443 respondents from 126 countries. The majority of respondents reside in North America (29. %) and Africa (27. 4%). There were 16. 9% of respondents from Asia and the Middle East, 14. 3% of respondents from Europe, 7. 1% from Oceania and 4. 3% from South and Central America. Gender: A higher number of respondents were male (58. 7%) compared to female (38. 7%). There were notably more female respondents compared to male respondents in North America and Oceania, whereas in Africa, there were a greater number of male participants. This may be because it is less culturally appropriate for women to have access to computers in Africa. Age: A larger number of survey respondents were under the age of 30 (75%) compared to those who are age 30 and over (25%).Thi s is likely because the survey was about youth and was promoted throughout many networks that are specifically intended to connect youth. The average age (mean) of the sample was 26 years old. Employment Status: The majority of survey respondents are currently employed (63. 7%), while 36. 4% are unemployed. Many of those who identified themselves as unemployed are in the under 25 age-group, while those with a job are mainly in the 26 and up age category. Volunteer Status: There was a relatively even number of respondents who identify themselves as volunteers (53%) compared to non-volunteers (47%). There were more volunteers in the under 30 age category compared to the 31 and up age category.Educational Status and Background: Only 40% of the respondents identify themselves as students compared to 59% of respondents who are not currently students. The are a higher number of respondents who identify themselves as students in the 16-20 age category. The survey sample is fairly educated in the sense that they are literate, they are able to speak and write in English (many also speak other languages fluently), and a large number of respondents have completed primary and secondary education. 55. 2% of respondents have completed or are attending University or College and 20. 9% of respondents have completed or are pursing Post Graduate Studies.Online Activity: All survey respondents have basic access to the Internet, whether it be through an Internet cafe, library, school, work or home computer. 46% of the respondents stated that they are online between 1-10 hours per week. 22. 9% of respondents are online between 11-20 hours and 24. 5% are online for more than 21 hours each week. When asked what they do online, they key reoccurring themes involved communication, research & information searching (including working on projects and employment), music, games & entertainment. The following is a summary of the major online activities respondents are involved in: †¢ Co mmunication: Almost every response made reference to checking e-mail, if not instant messaging and/or chat room use. †¢ Research and information:Most users identified reading various newspapers, searching background information on their interests and using online information resources to aid completion of their work and/or homework as frequent uses. †¢ Work – on projects, employment: Work was often cited as NGO involvement, general employment and the development and maintenance of personal web-pages. †¢ Music, games and entertainment: On-line time is shared among downloading music, playing games and generally related to any other media/entertainment purposes. 5. Defining Youth In looking at how the concept ‘youth’ is defined, there are different notions and interpretations that can be grouped into three major areas.The most common conceptions present youth in the context of having bountiful energy, a sense of leadership, curiosity and vision for th e future. â€Å"Period of the life when we are still dreaming;† said a 30-year-old male, Skopje, Macedonia. Just over half of the survey respondents expressed that ‘youth’ is defined by the age of a person; with most of the respondents in the 13-30 age-group. The next major interpretation of how youth are defined was expressed through various personality characteristics and outlooks on life. â€Å"Vivacious, full of energy, want to make a mark in life, impulsive and one who are not scared to take risks;† said a 19-year-old female, Pune, India. Many descriptions shared by survey respondents clearly define ‘youth’ in a positive and idealistic light.The third major category defining youth focuses on the particular life stage that people are situated in while in transition from being dependents to being independent. â€Å"A person who is starting to enjoy freedom for the first time†¦;† said a 26-year-old male, Harare, Zimbabwe. A key t heme that is frequently repeated throughout this stage of transition is the freedom and lack of constraints that exist compared to older adults who are weighed down by greater responsibilities and societal pressures. Societal institutions develop various mechanisms to train and nurture the development of young people who are at a life stage that allows them to be open-minded, free-spirited, creative and imaginative.There exists a clear correlation between the social conditioning of young people who need to prepare to become adults and the aspirations of adults to re-connect with their ‘youthful creative energy’ in an age where creativity and innovation are highly valued and a scarce resource in large bureaucratic institutions. However, there is both a strong contrast and a connection that exists between notions of ‘youth’ and ‘adult’. A common thread is that both involve age as part of the definition. The following chart highlights the contrast that exists between the most frequent expressions that emerged in response to the questions ‘What words, images and phrases come to mind when you hear the word ‘youth’ and then asked the same question for ‘adult’: Associations with the word ‘Youth’ |Associations with the word ‘Adult’ | |Lack wisdom, need guidance |Caregivers, Standard Setters | |Dreamers, Visionary, Hope for the Future |Critical, Dream-Killers, Few Idealists | |Freedom, Experimentation, Playfulness |Burdened, Busy, Responsibilities | |Open-Minded, Flexible, Innovative |Rigid-Thinking, Stuck, Conservative | |Rebellious, Free-spirited |Professional and traditional | |Innocence, Naive, Potential |Greedy,Corrupt, Selfish | |Disadvantaged, Vulnerable, Unheard Voice |Decision-Makers, Positions of Authority | In reflecting on the nature of the responses to this question, it is important to note that the overall perceptions of ‘adults’ are negative com pared to perceptions of ‘youth. ’ This bias may exist as a result of the sample size which involved 75% of people under the age of 30. It is possible if more adults were surveyed, especially those adults who are less involved and connected to youth networks, there may have been more negative categories for youth. It is also important to keep in mind that certain words and phrases can have both a positive and negative interpretation.For example, depending on the context of the situation, being rebellious can be seen as something that involves creating trouble or struggling towards positive change. Being a dreamer may imply that one has a strong sense of imagination while at the same time, having the potential of being caught up in a fantasy which is never actualized. A variety of the characteristics which describe adults involve ideals which youth often aspire towards attaining such as being a decision-maker or someone in a position of authority. These are perceived atti tudes however there may be more instances where adults feel powerless and that they are not in a position to make decisions. This may help to explain the sense that people have of ‘adults’ being busy and burdened with responsibilities.Overall, there appears to be an interesting generational relationship and potential communication gap that exists which involves both tension and aspiration. The survey results suggest that ‘youth’ can be a great source of energy, vision, hope and potential, while at the same time being vulnerable, voiceless and rebellious. The results also demonstrate that although ‘adults’ can be conservative, critical and rigid in their thinking, ultimately, they are relied on as care-givers, decision-makers and sources of knowledge and authority. The challenge for youth is to find their voice and become empowered without losing their sense of spirit and optimism.The challenge for adults is in finding ways to handle increasing amounts of responsibility and power in a way that doesn’t exclude, ignore or disengage youth, while also reconnecting their own sense of youth. While exploring and more deeply understanding the role of young people in the context of today’s society, it is important to note that generational barriers have existed and persisted throughout the course of history. It is possible that this generation of youth will have greater opportunities to empower themselves to have a voice as a result of the many forums which are emerging, however it is also clear that there is still a lot of work that needs to be done in order to allow for positive intergenerational partnership.When we asked the survey respondents to identify the role that they saw youth having within their communities, the most common response across all regions was youth having the role of the student. This makes sense for a variety of reasons. Those participating in the survey are either currently students or have g raduated and feel that since a great deal of time as a young person is spent on learning, whether it be in school or in other contexts such as the home or workplace, it is appropriate that the role Role of Youth The role of youth in realising the dreams of Dr. Kalam â€Å"Dream, dream, dream, your dreams will transform into thoughts, thoughts lead to honest work, work results in action and you will succeed† has been rightly said by Dr. Abul Pakir Jainul Abideen Abdul Kalam. Dreams can be accomplished by youth as they have commitment to action. To quote Jean Ingelow â€Å"Youth! Youth! How buoyant are the hopes; they turn, Like marigolds, towards the sunny side†.Students’ life is meant for studies to become true and responsible citizens, formidable leaders and esteemed legislators as India entails such intellectually alert and adroit disciples. A nation of disciplined youth can travel in the path of progress. They play a crucial mantle in the endeavours for equality and justice. They must assimilate from the very beginning- the lessons of self-help, self-reliance and self-sacrifice. Youth should be jawans and take up arms against the corrupted people and spill the beans o n to the public so as no person ever never has the nerve to indulge in any illegal activities.As sizeable part of Indians are unscholarly and backward who are unknown regarding the new-fangled evolutions, the allegiance falls on us to empower and bring perception to them with latest trends, technologies and scientific inventions. As Shankaracharya says, â€Å"The springs of patriotism are deep rooted in Indians†, we should show it beyond the desire. â€Å"Janani janma bhoomischa swargad api gariyasi† said lord Sri Rama to Lakshmana when the latter, attracted by the opulence of Lanka, expressed an ardent desire to settle down there. Your mother land, great or not, are forsooth greater than a paradise. † Hence, we should comprehend that our mother land is the only place where we can reach maximum glory and recognition. We should also look for jobs within the country and strive for its progress. We must play a paramount role in safeguarding our country by involving ourselves in politics. We are the best judges as we have mentally matured minds to differentiate between good and bad which is prevailing in the society.India being the country of many races, languages, religions and beliefs we should have unity. Thus, said Mark Twain â€Å"India is the cradle of human race, the birth place of human speech, the mother of human history, the grandmother of legend and the great grandmother of tradition†. But despite of this diversity the social structure there has been an unstable unity and affinity which had bound the people of this vast country into a well-knit nation throughout its chequered history.The requisite of maintaining this unity in diversity and national integration is all the more indispensable. We should make people inculcate the ideal â€Å"One flag, one nation, one land, one hand, one heart, evermore! † which eventually leads the country to the pinnacle of success. Women constitute the most pivotal role for the upliftment of our country. The strength of our country depends on them. â€Å"Next to God we are indebted to women first for life itself and then for making it worth living. We should accept equal participation of women in all fields to make the country economically amiable. We should all create a nation which is one of the best places to live in and which brings smiles to the billion faces and also to realize the dreams of our former President, Dr. A. P. J. Abdul Kalam, a dynamic and versatile person. Therefore, always be ready to walk in the unexplored path as to succeed in life everyone must understand and master three mighty forces- desire, belief and expectation.

How and Why did Islam spread so quickly Essay

In 610 C.E., a local merchant named Muhammad completely changed all of Middle East through the religion of Islam. He fled to Mecca, in a cave where he was given the words of Allah and by this, introducing the religion. Overtime, the religion continued to attract new followers, which leads to question- how and why did Islam spread so quickly? Three of the reasons to how this happened were due to trade, the message passed on from God and the conquest of land. All of Islam Empire, including the Byzantine Empire and Persian Empire had set up trade routes throughout the Arabian Peninsula. Everyone came to Mecca to trade since it was wealthy and very important at this time. Through trading, this brought inventions and ideas. People from different cultures came to trade and got ideas of the Islam religion, then spreading it to their people because they liked the idea that it was one God and how the way of life was under this religion. Muslim merchants would travel to the trading destinations, which would allow exposure to the religion within other countries as well. Other trade routes led to the Silk Road to China and India, East Africa and Spain. These countries would then, most likely, have converted to Islam. Overall, trading played a huge role in the spreading of Islam. In addition to how Islam spread quickly was through the message of God. In the Qur’an, it shows the expectancies for what Muslims would have to follow by. One of the verse states, â€Å"But the believers who do good works, both men and women, shall enter Paradise. They shall not suffer the least injustice.† (4:124 Doc B) This means if you do the right things, then you would be granted. Another verse states, â€Å"Permission to take up arms is hereby given to those who are attacked, because they have been wronged. God has no power to grant them victory.† (22:39 Doc B) Meaning, you cannot fight unless attacked first. Along with the expectancies, you have to follow the practices of the Five Pillars of Islam. Including, confession of faith, prayers 5 times per day (facing Mecca), charity to the needy, fasting during the month-long Ramadan and pilgrimage to Mecca at least once during one’s  lifetime, also known as the Hajj. In The Ordinances of Government, caliphs have to follow the duties. One of the duties was, â€Å"to maintain the religion according to established principles and the consensus of the first generation of Muslims.† (Doc E) These messages of God have helped to unify Muslim beliefs and practices and spreading many inventions and ideas throughout the world due to Islam. The last reason to how Islam spread quickly was through conquest. From 622-750 C.E., after Muhammad’s death, all of the Arabian Peninsula, China, India, Middle East, and Africa were under Muslim control. This was ruled by the next four caliphs, and were known as the â€Å"rightly-guided† and their rule as a caliphate. Relating back to verse 22.39 where it states that Muslims are not allowed to fight until attacked, this shows that they followed the Qur’an while conquering these lands. The reason why Arabs were able to conquer much of Persia and parts of Byzantine was because Muslim armies were too strong and The Persian and Byzantine armies were weak after years of fighting. Overtime, many cultures that were introduced to the Muslim Empire converted to Islam because of Islam’s message of equality and hope of salvation that they would receive by becoming Muslims. Many cultures have gotten ideas of the religion of Islam through different reasons. Three of which were due to trade, the message of God, and the conquering of lands. Through trade, his followers passed on the ideas to other different cultures. The messages of God were how much of an impact it made on the people to convert to Islam. And lastly, conquest- this shows that they conquered the lands even by following the guidance of religion. Although Muhammad’s death left his people hanging, the message that he left behind from God has made such a huge impact to the world, mostly Muslims.

Free Essays on Financial Analysis

Anthony Osu Jr. Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendy ¡Ã‚ ¦s. Both of these companies are competitors in the same industry. I ¡Ã‚ ¦m using the information from their 2001 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendy ¡Ã‚ ¦s, you have to divide the firm ¡Ã‚ ¦s total liabilities by their total assets. Essentially, the debt-to-assets ratio is the primary indicator of the firm ¡Ã‚ ¦s debt management. As the ratio increases or decreases, it indicates the firm ¡Ã‚ ¦s changing reliance on borrowed resources. The lower the ratio the more efficient the firm will be able to liquidate its assets if operations were discontinued, and debts needed to be collected. In 2001 Wendy ¡Ã‚ ¦s had $2,076,043 worth in total assets and $846,264 in total liabilities. When divided, Wendy ¡Ã‚ ¦s has the lower ratio of the two competitors at 40%. This means that they would take losses of 40% if operations were shut down, and the cash received from valuable assets would still be sufficient to pay off the entire debt. It also means that 40% of Wendy ¡Ã‚ ¦s assets are made through debt. McDonalds in 2001 had $12,545.3 (in millions) of total li abilities and $22,534.5 (in millions) of total assets. After doing the math, McDonalds ends up with a ratio of 56% which is higher than Wendy ¡Ã‚ ¦s by sixteen percent. This means that there is more default on McDonald ¡Ã‚ ¦s liabilities, which can be a costly event from lender ¡Ã‚ ¦s perspective. McDonalds makes 56% of all its assets through debt. In reality, it ¡Ã‚ ¦s not good to have a debt-to-assets ratio over 50%. It ¡Ã‚ ¦s also not good to have a debt-to-assets ratio that is too low because that shows that you have money that isn ¡Ã‚ ¦t being used to gain future economic profit. So a stable percentage closest to 50% is wanted. When looking at both of the financial statements, eve... Free Essays on Financial Analysis Free Essays on Financial Analysis Anthony Osu Jr. Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendy ¡Ã‚ ¦s. Both of these companies are competitors in the same industry. I ¡Ã‚ ¦m using the information from their 2001 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendy ¡Ã‚ ¦s, you have to divide the firm ¡Ã‚ ¦s total liabilities by their total assets. Essentially, the debt-to-assets ratio is the primary indicator of the firm ¡Ã‚ ¦s debt management. As the ratio increases or decreases, it indicates the firm ¡Ã‚ ¦s changing reliance on borrowed resources. The lower the ratio the more efficient the firm will be able to liquidate its assets if operations were discontinued, and debts needed to be collected. In 2001 Wendy ¡Ã‚ ¦s had $2,076,043 worth in total assets and $846,264 in total liabilities. When divided, Wendy ¡Ã‚ ¦s has the lower ratio of the two competitors at 40%. This means that they would take losses of 40% if operations were shut down, and the cash received from valuable assets would still be sufficient to pay off the entire debt. It also means that 40% of Wendy ¡Ã‚ ¦s assets are made through debt. McDonalds in 2001 had $12,545.3 (in millions) of total li abilities and $22,534.5 (in millions) of total assets. After doing the math, McDonalds ends up with a ratio of 56% which is higher than Wendy ¡Ã‚ ¦s by sixteen percent. This means that there is more default on McDonald ¡Ã‚ ¦s liabilities, which can be a costly event from lender ¡Ã‚ ¦s perspective. McDonalds makes 56% of all its assets through debt. In reality, it ¡Ã‚ ¦s not good to have a debt-to-assets ratio over 50%. It ¡Ã‚ ¦s also not good to have a debt-to-assets ratio that is too low because that shows that you have money that isn ¡Ã‚ ¦t being used to gain future economic profit. So a stable percentage closest to 50% is wanted. When looking at both of the financial statements, eve...

Free Essays on Hearing Loss

, 6 infants out of 1,000 will have a hearing loss in a least one ear that will affect communication, cognition, and educational development. Twenty to thirty percent of hearing loss in children occurs during infancy and early childhood. Some children will suffer hearing loss in one ear or possibly both. There are different types of hearing loss. A conductive hearing loss occurs in the middle ear. This is where three small bones involved in hearing are located. A hearing loss that occurs in this part of the ear is usually temporary. Chronic or recurrent ear infections may cause a hearing loss in the middle ear. There are cases where there is a malformation in this area that can be improved or corrected through surgery. There are occasions when a problem in the middle ear cannot be corrected. A sensori-neural hearing loss occurs in the middle ear and indicates that there is nerve damage. This type of loss is not reversible. There are different natures of hearing loss some that can be corrected or others that are irreversible. Parents sometimes ask, â€Å"Why did this happen to my child?† In some cases, the cause of a child’s hearing loss may be easy to trace. There may be a family history of deafness, a congenital condition, an illness, an accident, a prescribed medication that may be the cause of hearing loss. In many cases, there may be no obvious reason for the hearing loss. Parents must come to ... Free Essays on Hearing Loss Free Essays on Hearing Loss This paper is based on a disability that many Americans have, hearing loss. The nature, causality, assessment, prevention, and accommodation are things that will be discussed. This paper will also discuss some of my personal experiences of hearing loss through experiences my friend has encountered. According to Gallaudet University, approximately 1 of every 1,000 infants is born deaf while 6 of every 1,000 are born with some degree of hearing loss. Permanent hearing loss at birth annually affects 24,000 infants in the USA. In other words, 6 infants out of 1,000 will have a hearing loss in a least one ear that will affect communication, cognition, and educational development. Twenty to thirty percent of hearing loss in children occurs during infancy and early childhood. Some children will suffer hearing loss in one ear or possibly both. There are different types of hearing loss. A conductive hearing loss occurs in the middle ear. This is where three small bones involved in hearing are located. A hearing loss that occurs in this part of the ear is usually temporary. Chronic or recurrent ear infections may cause a hearing loss in the middle ear. There are cases where there is a malformation in this area that can be improved or corrected through surgery. There are occasions when a problem in the middle ear cannot be corrected. A sensori-neural hearing loss occurs in the middle ear and indicates that there is nerve damage. This type of loss is not reversible. There are different natures of hearing loss some that can be corrected or others that are irreversible. Parents sometimes ask, â€Å"Why did this happen to my child?† In some cases, the cause of a child’s hearing loss may be easy to trace. There may be a family history of deafness, a congenital condition, an illness, an accident, a prescribed medication that may be the cause of hearing loss. In many cases, there may be no obvious reason for the hearing loss. Parents must come to ...

Geoglyphs - Worldwide Ancient Art of the Landscape

Geoglyphs - Worldwide Ancient Art of the Landscape A geoglyph is an ancient ground drawing, low relief mound, or other geometric or effigy work that was formed by humans out of earth or stone. Many of them are enormous and their patterns cannot be fully appreciated visually without the use of aircraft or drones, yet they are  found in isolated places throughout the world and some are thousands of years old. Why they were built remains a mystery: purposes attributed to them are almost as varied as their shapes and locations. They could be land and resource markers, animal traps, cemeteries, water management features, public ceremonial spaces, and/or astronomical alignments. What is a Geoglyph? A geoglyph is a human-made rearrangement of the natural landscape to create a geometric or effigy form.They are found the world over and are difficult to date, but many are several thousands of years old.They are often very large and can only be visually appreciated from high above.Examples include the Nazca lines in South America, the Uffington Horse in the UK, Effigy Mounds in North America, and Desert Kites in Arabia. What is a Geoglyph? Geoglyphs are known across the world and vary widely in construction type and size. Researchers recognize two broad categories of geoglyphs: extractive and additive and many geoglyphs combine the two techniques. Extractive geoglyphs (also called negative, campo barrido or intaglio) involves scraping away of the top layer of soil on a piece of land, exposing contrasting colors and textures of the lower layer to create designs.Additive geoglyphs (or positive or rock alignments) are made by gathering materials and piling them on the soil surface to create the design. This 365-foot-long (111 m) silhouette of a horse carved into the chalky side of a hill in the county of Oxfordshire, west of London, stands out clearly downhill from the ruins of Uffington castle. HOPE PRODUCTIONS/Yann Arthus Bertrand / Getty Images Extractive geoglyphs include the Uffington Horse (1000 BCE) and the Cerne Abbas Giant (a.k.a. the Rude Man), although scholars typically refer to them as chalk giants: the vegetation has been scraped away revealing the chalk bedrock. Some scholars have argued that The Cerne Abbas Giant- a big naked guy holding a matching club- may be a 17th-century hoax: but its still a geoglyph. Australias Gummingurru arrangement is a series of additive rock alignments which include animals effigies of emus and turtles and snakes, as well as some geometric shapes. The Nazca Lines Aerial View of Hummingbird Geoglyph, Nazca Lines. Tom Till / Photographers Choice / Getty Images The term geoglyph was likely coined in the 1970s, and it was probably first used in a published document to refer to the famous Nasca Lines of Peru. The Nazca Lines (sometimes spelled Nasca Lines) are hundreds of geoglyphs, abstract and figural art etched into part of the several hundred square kilometers of the Nazca Pampa landscape called the Pampa de San Josà © in coastal northern Peru. Most of the geoglyphs were created by people of the Nasca culture (~100 BCE–500 CE), by scraping away a few inches of rock patina in the desert. The Nazca lines are now known to have been begun in the Late Paracas period, beginning about 400 BCE; the most recent date to 600 CE. There are more than 1,500 examples, and they have been attributed to water and irrigation, ceremonial activity, ritual clearing, concepts of radiality like those expressed in the much later Inca ceque system, and perhaps astronomical alignments. Some scholars such as British archaeo-astronomer Clive Ruggles think some of them may be for pilgrimage walking- deliberately constructed so that the people could follow the path as they meditate. Many of the geoglyphs are simply lines, triangles, rectangles, spirals, trapezoids, and zigzags; others are complex abstract line networks or labyrinths; still others are spectacular humanoid and plant and animal shapes including a hummingbird, a spider, and a monkey. Gravel Drawings and the Big Horn Medicine Wheel One early use of geoglyph referred to a wide variety of gravel ground drawings at the Yuma Wash. The Yuma Wash drawings are one of several such sites found in desert locations in North America from Canada to Baja California, the most famous of which are the Blythe Intaglios and the Big Horn Medicine Wheel (built ca. 1200–1800 CE). In the late twentieth century, geoglyph specifically meant ground drawings, especially those made on desert pavements (the deserts stony surface): but since that time, some scholars have broadened the definition to include low-relief mounds and other geometric-based constructions. The most common form of geoglyph- ground drawings- are in fact found in almost all of known deserts of the world. Some are figural; many are geometric. Native American Geoglyph in Wyoming.   Christian Heeb / Getty Images Native American Effigy Mounds Some North American Native American mounds and mound groups could also be characterized as geoglyphs, such as the Woodland period Effigy Mounds in the upper Midwest and Great Serpent Mound in Ohio: these are low earthen structures made in the shapes of animals or geometric designs. Many of the effigy mounds were destroyed by farmers in the mid-19th century, so the best images we have are from early surveyors such as Squire and Davis. Clearly, Squire and Davis didnt need a drone. Plate XXXV from Ancient Monuments of the Mississippi Valley. Great Serpent in Adams County, Ohio. Ephraim George Squier and Edwin Hamilton Davis 1847 Poverty Point is a 3.500-year-old C-shaped settlement located on the Maco Ridge in Louisiana that is in the shape of spoked concentric circles. The sites original configuration has been a topic of debate for the past fifty years or more, partly due to the erosive forces of the adjacent Bayou Macon. There are the remains of five or six concentric rings cut by three or four radial aventues around an artificially raised plaza. 3,000 Year Old Poverty Point Earthwork.   Richard A. Cooke / Corbis Documentary / Getty Images In South Americas Amazon rainforest there are hundreds of geometrically-shaped (circles, ellipses, rectangles, and squares) ditched enclosures with flat centers that researchers have termed geoglyphs, although they may have served as water reservoirs or community central places. Works of the Old Men Hundreds of thousands of geoglyphs are known in or close to lava fields throughout the Arabian peninsula. In the Black Desert of Jordan, ruins, inscriptions, and geoglyphs are called by the Bedouin tribes who live the Works of the  Old Men. First brought to scholarly attention by RAF pilots flying over the desert shortly after the Arab revolt of 1916, the geoglyphs were made of stacks of basalt, between two to three slabs high. They are classified into four main categories based on their shape: kites, meandering walls, wheels, and pendants. The kites and associated walls (called desert kites) are thought to be mass kill hunting tools; wheels (circular stone arrangements with spokes) appear to be constructed for funerary or ritual use, and pendants are strings of burial cairns. Optically Stimulated Luminescence (OSL dating) on examples in the Wadi Wisad region suggest they were built in two main pulses, one in the Late Neolithic about 8,500 years ago and one about 5,400 years ago du ring the Early Bronze Age-Chalcolithic. Atacama Geoglyphs Llama Caravan Geoglyphs, Atacama Desert, Northern Chile. Paul Harris / Getty Images The Atacama Geoglyphs are located in the coastal desert of Chile. There were more than 5,000 geoglyphs built between 600-1500 CE, made by moving around the dark desert pavement. In addition to figural art including llamas, lizards, dolphins, monkeys, humans, eagles, and rheas, the Atacama glyphs include circles, concentric circles, circles with dots, rectangles, diamonds, arrows, and crosses. One functional purpose suggested by researcher Luis Briones is that of identifying safe passage and water resources through the desert: the Atacama geoglyphs include several examples of drawings of llama caravans. Studying, Recording, Dating, and Protecting Geoglyphs The documentation of geoglyphs is performed by an ever-increasing variety of remote-sensing techniques including aerial photogrammetry, contemporary high-resolution satellite imagery, radar imagery including Doppler mapping, data from historic CORONA missions, and historic aerial photography such as that of the RAF pilots mapping desert kites. Most recently geoglyph researchers use unmanned aerial vehicles (UAVs or drones). Results from all of these techniques need to be verified by pedestrian survey and/or limited excavations. Dating geoglyphs is a little tricky, but scholars have used associated pottery or other artifacts, associated structures and historic records, radiocarbon dates taken on charcoal from interior soil sampling, pedological studies of soil formation, and OSL of the soils. Sources and Further Information Athanassas, C. D., et al. Optically Stimulated Luminescence (. Journal of Archaeological Science 64 (2015): 1–11. Print.Osl) Dating and Spatial Analysis of Geometric Lines in the Northern Arabian DesertBikoulis, Peter, et al. Ancient Pathways and Geoglyphs in the Sihuas Valley of Southern Peru. Antiquity 92.365 (2018): 1377–91. Print.Briones-M, Luis. The Geoglyphs of the North Chilean Desert: An Archaeological and Artistic Perspective. Antiquity 80 (2006): 9-24. Print.Kennedy, David. The â€Å"Works of the Old Men† in Arabia: Remote Sensing in Interior Arabia. Journal of Archaeological Science 38.12 (2011): 3185–203. Print.Pollard, Joshua. The Uffington White Horse Geoglyph as Sun-Horse. Antiquity 91.356 (2017): 406–20. Print.Ruggles, Clive, and Nicholas J. Saunders. Desert Labyrinth: Lines, Landscape and Meaning at Nazca, Peru. Antiquity 86.334 (2012): 1126–40. Print.