Microsoft to improve buying experience at retail. (Thats shopping to you and me.) - Emphasis

Microsoft to improve buying experience at retail. (Thats shopping to you and me.) Microsoft to improve buying experience at retail. (Thats shopping to you and me.) Microsoft has announced its to open its own shops, in a clear bid to grab a slice of the Apple retail action. Apple trades on its image as the quintessence of cool: all innovative design and sleek lines. Microsoft may face an uphill battle in this respect, at least if its press release announcing the move is anything to go by. It quotes Kevin Turner, Microsofts chief operating officer, as saying: Were working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that its clear, simple and straightforward for consumers everywhere. What? you may ask. Good question. I was going to offer a translation, but Im afraid its stumped me. Some clear, simple and straightforward language might be a good start, Mr Turner.