Essay on A Tommy Hilfiger Advertisement that Insults America

A Tommy Hilfiger Advertisement that Insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of†¦show more content†¦There is absolutely no connection between these two things, yet this company still tried to make one. At least that is what it seems like to me. I find this truly insulting. This highly cliquey, and expensive company is just trying to make their product more charming to the eye then it really is. Besides the obvious terrible connection they try to make to the American flag, they also seem to be trying to show us that only cool upper-class people own this fragrance. Or at least that is the kind of person you will be if you happen to use this fragrance. As you would notice everything is portrayed almost as perfect in the picture. The big fancy house in the background is eye alluring. All the people in the picture are good looking people of each gender that are all wearing clique Tommy Hilfiger clothes. So if I understand this right. If I buy this fragrance do I automatically become cool, and good-looking as this ad is portraying? It’s a scam! â€Å"Media images are so persuasive, they can easily become prototypes of style, class, or even profession.† (Brownmiller, 209) It’s a waist of money and time to even buy this product. Why don’t they use people that are less appealing to the eye, that can’t afford the most expensive clothes, a nd shoes? This is another method this company is trying to use. They are trying to advertise their â€Å"fresh† clothes with their fragrance. It’s too bad that they fail to mention how expensive their clothes are in this ad as well.Show MoreRelatedAnalysis of Nike Inc.9194 Words   |  37 Pagesincome rose 7% to $560 million from the same period last year. Nike said that worldwide future orders for its footwear and apparel, scheduled for delivery from March to July 2012, came to $9.4 billion - up 15% from the same period last year. In North America, Nike’s revenues surged by 17% to $2.15 billion, and in China, gained by 25% to $694 million. Revenues in Western Europe, which has been suffering from sluggish growth and a debt crisis, rose by 4% to $962 million, but these are expected to increaseRead MoreBrand Building Blocks96400 Words   |  386 Pagesidentity relating to the same brand. Consider the problem of female consumers, accustomed to the Lux advertising, who encounter the firm s advertisements geared for the males. Or think of the potential confusion of a prestige-oriented shopper, accustomed to seeing Shopper’s Stop advertisements in fine fashion magazines, who one day sees a newspaper advertisement for a Shopper’s Stop discount outlet. The more numerous and diverse a brand s images are, the more difficult it is to coordinate them inRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagescent of global GDP growth in 2005, and their enormous populations and high levels of unmet need offered signiï ¬ cant long-term potential for pharmaceuticals. Many had strengthened patent protection and liberalised equity controls. Markets in Latin America had proved highly volatile, reï ¬â€šecting economic trends. Nevertheless they had large ECS8C_C02.qxd 22/10/2007 11:53 Page 614 614 THE GLOBAL PHARMACEUTICAL INDUSTRY numbers of wealthy consumers who were able to afford branded drugsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesreproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying